Practice Area : E-2 Investor Visas
Objective : Improve consultation quality and generate more qualified investor enquiries.

The firm was already generating enquiries from prospective E-2 visa applicants, but too many consultations were not converting into signed clients.

The issue was not that the prospects were unserious. Many were financially capable, motivated, and genuinely interested in moving to the United States.

The problem was more specific: a significant number of prospects could not move forward because they did not satisfy key legal and practical requirements for an E-2 visa. In particular, some prospects did not have sufficiently liquid investment funds, were not yet ready to invest and relocate, or did not match the profile of a viable E-2 matter.

This meant the firm was spending valuable consultation time with people who were interested, but not yet legally or practically ready to proceed.

We identified that this was not simply a marketing problem. It was a legal qualification problem.

Thanks to our legal background, and by working closely with the firm, we understood that generating more enquiries would not solve the issue unless the campaign was built around the criteria that made a prospect viable.

We adjusted the strategy around the firm’s actual qualification requirements. This included refining the messaging, landing page, and enquiry process to better filter prospects before they reached the lawyer’s calendar.

The campaign was built to attract applicants with sufficiently liquid investment funds, nationals of E-2 treaty countries, individuals genuinely intending to invest and relocate to the United States, decision-makers ready to move forward within the next few months, and prospects who matched the firm’s ideal client profile.

Instead of focusing only on volume, we focused on attracting investor enquiries that were significantly more likely to meet the legal, financial, and practical requirements of an E-2 matter.

Within the first 60 days :

• Revenue Generated Through the Campaign: $20,000+

• Qualified Enquiries Generated: 72

• Return on Advertising Spend: 4.03x

• Consultation Quality: Significantly improved through legal qualification

The campaign worked because it was not built around generic immigration leads.

It was built around the legal and practical criteria that determined whether a prospect was actually ready to move forward. By filtering for better-fit enquiries earlier in the process, the firm was able to spend more time speaking with people who were genuinely likely to become clients.

This improved the quality of consultations, reduced wasted time, and helped turn the campaign into a more commercially viable client acquisition system.

Following the initial success of the E-2 campaign, the firm asked us to expand the acquisition strategy into additional immigration matters, including family-based immigration cases and other visa categories.

The campaign now supports a broader portion of the firm’s immigration practice.